Social Media Marketing Strategy is a way for companies to build marketing networks through various social media channels. Besides, it plays a significant role in your Digital Marketing Strategy.
As social media has become a key marketing tool for connecting with customers. A strategic road roadmap is crucial to achieving a higher rate of success.
A clearly defined strategy will support your actions and help you design a plan to get you ahead of the curve. Add a solid Search Engine Optimisation (SEO) strategy and you are already ahead of your competitors.
It enables search engines to index content that has been optimized for search. As a result, the rating of websites significantly improves. This means you will bring in more leads and make more money.
To devise a killer social media marketing campaign, follow these steps:
Planning Phase for Social Media Marketing Strategy
Each day, social media becomes more and more important, making a digital strategy essential. It has been proven to boost revenue for 73% of marketers. So you’ll see that social media a top platform to boost your sales.
The goal of your social media campaign should be clearly stated in your plan. Because without them, you won’t know what to post on your channels. It will also help you focus on the important things that you wish to achieve.
As you create your goal, keep the SMART acronym in mind. Specific, measurable, attainable, relevant, and time-bound.
You can use these questions to aid you in creating goals:
- What do you hope to accomplish with social media?
- Which social media platform best suits your business?
- How will you evaluate the success of your plan?
- Who will implement the social media strategy?
Make no mistake as goals are extremely important. As a CoSchedule survey says, marketers who set goals were 376% more likely to report success.
Thus, having an SMM strategy can greatly impact the success or failure of your campaign. Consider working with SEO agencies to create a solid social media strategy.
Budget allocation for Social Media Marketing Strategy
You plan to spend a lot of money to gain more reach. But the question is how effectively are you spending? Advertising on social media is best conducted with caution and with a defined budget in mind. Spending more is not always the best option, and it is easy to waste money on social ads.
It’s important to understand that every company has its resources and objectives. Therefore, it is in your best interest to budget according to your goals and needs.
The Business Development Bank of Canada recommends that B2B companies divide 2-5 percent of revenue to marketing. For B2C companies, marketing should account for 5-10 percent of their revenues.
In the same study, small companies in Canada spent an average of $30,000. Mid-size businesses (20-49 employees) spend more than $60,000 annually. And companies with more than 50 employees spend more than $100,000. Use these statistics to guide your spending.
To boost productivity, you need to determine how much you can spend on social media tools. Planning your campaigns under your budget is thus crucial. Keeping an SEO checklist in mind should also be part of your budgeting process.
Marketing Persona
You need to know your target market to boost your customer interaction and sales. And the best way to figure out who your buyer is is to create a marketing persona. Marketing personas serve an important function in social media marketing. They help you determine your target audience.
In the absence of personas, how can you know which message will appeal, right? By humanizing target segments, your business can personalize marketing strategies. To create it, ask yourself two questions:
Who are the people you want to reach?
Figure out the group who would likely interact with your brand. Everyone will not need your product or service. But there will be certain commuinities where you will find such people who are looking for your service or products. Find out that community! It is one of the important aspect while of building your social media marketing strategy.
Who are your marketing personas?
A buyer persona is an imaginary example of what a particular demographic can look like.
Thus, consider your marketing persona when deciding on your social media strategy. If you get this right, you’ll see a boost in customer loyalty and satisfaction.
Search Intent
You will greatly enjoy having a good understanding of search intent. A lot of SEO today is driven by the intent of the searcher. Search intent is to discover information about your surroundings. It is important to keep in mind that when search intent is set, it will attempt to answer at least 95% of the searched query.
Most top results are blog posts or videos. This is because most internet users first want to learn, then buy. Having learned from the provider, customers search for products to purchase. People type keywords either to shop or research when they type in the search box. Thus, you should try figuring out the level of certain questions.
During a web search, people usually land on blogs if they use one or two keywords. But, when the search is more specific, customers are directed to eCommerce sites.
When it comes to ranking on page one, understanding search intent is paramount. Thus, assess where your customers are in their search intent stage.
User-Generated Content (UGC)
Online sales are rising as never before because of the ongoing pandemic. UGC enhances your brand’s credibility and maintains customer loyalty during these trying times.
In a socially savvy era, brands must create true, authentic content. As a complement to personal recommendations, UGC can help your brand. These are some of the reasons why UGC is useful. It serves as an unbiased source of information, builds trust, and establishes a community.
Moreover, you’ll be saving money while promoting social media growth. In short, an effective social campaign and a strong UGC campaign yield great results. Additionally, it can enhance customer relationships and boost your brand. Thus, incorporate UGC into your social media marketing campaigns to gain the most from it. Besides, you might consider setting up a Facebook Shop, which can help you sell.
Using Channels
There are many social media platforms with unique features and demographics to support your social media strategy. But blindly running a campaign on every platform can end up wasting a lot of your valuable time and money. So choosing the right social media channel is very important. As you’re probably wondering if Facebook, Twitter, or Instagram is best for your business.
It may be best to take a step back and evaluate your social media strategy altogether.
You should focus on these for starters:
- Define target customers.
- What’s your industry?
- Which channels already bring traffic?
- Determine where competitors are on social media.
- Establish social media goals.
It will be very easy for you to choose the right social media channel after answering these questions. Moreover, Artificial Intelligence can provide you with a significant competitive edge.
Competitive Analysis
As said earlier, you must perform a competitive analysis. You will also be able to see what tactics and channels work for your competitors, and which don’t. This can help you formulate a social media campaign strategy.
Some key things to watch out for are:
- Social media channels used.
- Type of content shared.
- Frequency of updates.
- Results generated.
Also, to monitoring your competitors, you also need to watch out for their mistakes. You can use their errors to learn and gain an advantage over them.
Content Development
Your social media content can elevate your brand significantly. It can also help in turning your followers into fans.
Social media marketing is less about advertising and more about building relationships. You can accomplish this by sharing relevant content to keep your audience engaged.
It is important to identify specific goals, create posts aligned with them. Following this, you can distribute them across the right channels. The goal is to create engaging content. Then you can carefully monitor results and adjust strategy over time.
Focus on these while creating your content:
- Convert your customers using content.
- Build a social content calendar.
- Continue to engage consistently
And if you want to garner more leads, consider the storytelling approach.
Monitoring
Social media monitoring is the process of finding out what is being said about a brand, person, or product on social and online channels. You should determine a plan for monitoring and analyzing your social media actions. This will also give you a better sense of your strengths and weaknesses. Then, you’ll know how to improve your social media content and what steps to take.
Reasons Why Your Social Media Strategy Doesn’t Work
Social media marketing seems like the perfect solution, right? Yet, many businesses find that it is easier said than done. Here are a few reasons why your marketing strategy doesn’t work.
You don’t advertise
The advantage of social media ads is that you can target specific users. This will help you reach a wide audience and improve click-through rates. So be sure to spend a dime or two on advertising.
You’re not interacting
Interaction with your audience on social media is the key to building brand loyalty. You should seriously consider responding to their comment. Doing so will enhance your credibility and authority.
Consider data mining
You won’t know your exact target market until you use data mining methods. Data will help you figure out your target audience and help leverage your brand. This will help target specific leads and get the most out of your SMM strategy.
You need good content
Good social media content will hook people, so figure out how to get them to stop and click. And if you can’t do it on your own, hire a professional. Your content strategy should include creating fresh, engaging content. This will help you interact with prospects and even get user-generated content.
Final Thoughts
A good social media strategy enables you to achieve long-term success. Despite this, putting one together is tricky. But, if you plan and deal with each step above, you’ll already be ahead of the curve.
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